ESPN is seeking a Social Media Specialist I who will work in a hybrid editor/producer role that involves social copywriting, video editing, content discovery, and social distribution strategy. The ideal candidate will be able to thrive in a team environment with a flexible work schedule and an unquenchable thirst for learning. This candidate will report to a Sr. Social Media Specialist or Social Media Manager.
Responsibilities:
- Performs a wide variety of tasks to assist in shaping, creating, and distributing social content for sports fans across platforms such as TikTok, Instagram, Twitter, and Facebook
- Discovers User Generated Content that will resonate with ESPN Social’s audience and brand
- Follows ESPN Social standards of practice including an adherence to news and reporting guidelines
- Generates new ideas for building account engagement and growth
- Supports colleagues to make social content and copy compelling and platform-appropriate material daily
- Regularly utilizes social data to inform content decisions
- Posts highlights of various live sports events with an eye toward engaging the social-first fan
- Recognizes that sports happen on nights and weekends and those shifts will be regular and required in this position
Qualifications:
- Minimum 1 year of experience in social media or a closely related field
- Fundamental content creation skills in social media writing, photo editing, and video editing
- Sound knowledge of the sports landscape, including current athletes, rules, events, and ESPN programming
- Appreciation for and strong understanding of internet pop culture and the role it plays in sports
- Demonstrated communication and organizational skills
Preferred Qualifications:
- Demonstrated news judgement
- Experience using video editing software (e.g. Final Cut, Premiere)
- Experience using photo editing software (e.g. Photoshop, InDesign)
Required Education:
- High school diploma or equivalent
Preferred Education:
- Bachelor’s degree or equivalent in Journalism, Communications, Media or related field